Happy Camper's IKEA rave

 German Scheurich vases 

+

Peddelton prints

+

70s folk craft

+

Morrocan rag rugs

+

Girl Guides

+

disco

=

Romance Was Born a/w 2012

I am so smitten with this look book that all I can say without any incoherent muttering is that it was totally worth the half hour that it took me to get the pictures aligned. But really, the owl print? the DENIM APPLIQUE? The IKEA-ness* of it? The coloured LAME (OMG why has no one ever noticed that you cannot spell 'this word' without an accent, without spelling the word lame or lama? WHAT IS THIS BLOGSPOT CONSPIRACY)? I actually want to start accepting those Scheurich-esque vase and mug gifts from my Great Aunts now. Oh the Power of Fashion. 

*I have an attachment to IKEA, my friend had her birthday party there once, we had a good time eating cupcakes and pretending we lived in the display houses. What can I say, we were (are) three interiors obsessed tweens who enjoy the aesthetic prowess of  scandinavian designed lamps. Yes there were only three people at this party, what of it?

'Itty Bitty Kitty Say Whaaat?'

I am not going to lie about my general expectations of Victoria Beckham as a 'personality in today's fast moving society' or how well she designs clothes. They have always been inevitably low. However the printed dresses at Victoria by Victoria Beckham SS12 were cats. And rain clouds. With pleats and petite collars. And every girl with a passion for fashion and way to much time to spend being such a goddam hipster wondering what air is on Tumblr knows that any of the latter attributes make up a dress that is literally ADORABLE. Considering I count myself as having 2 of 3 of those common characteristics, then yes, these dresses are ADORABLE. 

If only the evil retail giants knew of this phenomenon. Sure they've picked up on the permanent pleating and peter pan collar phenomenon, but god help us if they ever discover the power of..

THE CAT

But seriously 'the cat' slapped onto almost any chain store swing dress is an INSTANT WIN! regarding the Transnational Coorporation Global takeover. Combine the 3; pleats, collar and cat, and you have ~MIND CONTROL~. 

I'm not sure why this post on dresses has turned into a kind of globalization rant but I'm sure you have all worked out by now that all my interest in current affairs is generated to cover up my secret (by secret I mean public) love of dressing like a highly advanced 5 year old Tenenbaum. And if you're wondering why I've included a pseudo Miley Cyrus quote in the title, just ask my troubled conscience. 

Meadham + Kirchhoff

I love this collection so much. I mean does it not make you want to take all of it home to love and nurture and give it little things to eat in the privacy of it's own private cubby? It's cuteness is almost sickening, in a good way. Like the butterflies you get just before eating a delicious looking pie that someone else might want to eat. Or when you are waiting behind someone for a car park and there is always this ~tension~ as to whether or not some rogue vehicle is going to whiz in front of you and park there. 

Does anyone else feel this way about Meadham Kirchoff??? Because we should probably form a cult if you do.

If you don't feel like this, don't worry. You shouldn't be taking this too seriously as I am terminably insane, but then again, if you don't like this collection, tell me and I will be forever happy knowing that there is someone crazier than me in the World.